LCC Foundation Art & Design Summer Show by artslondonlcc.
Sebastian Andaur is a young 17 years old self-taught digital artist from Chile of South America. Loving colours since he was born, Sebastian was first introduced to Photoshop when he was only 12 years old. Now he works with a variety of techniques, styles and colours; all coming together to create his own visual world in every piece. Let’s keep an eye on Sebastian who will surely show us a lot more in a near future.
PPD Blog Summary Post Assignment 2012 by David Oku.
Studying on the first year at London College of Communication has been useful and has helped me develop a variety of new design skills. I have had the opportunity to engage in design debates with fellow students. One of the things that I found most interesting is the learning methods used by the tutors. For each project we were divided in groups, this allowed us to engage with our peers and look at design from different perspectives. By working in groups I was able to reflect on the design choices I made. Another interesting section of this year was the introduction week, where our tutors demonstrate the five fundamentals issue that a graphic designers should consider, for example how cropping an image can create a different feeling and how to cut up a detail or highlight an object that we would not perceive at the normal resolution of the picture. Visualizing let is explore how to draw different objects. We were asked to redraw the object without looking at the sheet instead focusing on the object, it was amazing how the image changed. Even if the lines on the sheet can appear messed up is a good way of having different views as a design. Observing type demonstrated the complex nature that a type has, from communication to carrying a purpose. The workshop regarding text and image taught us that whenever we are using typography and images the visuals should be considered before the content, because the image is dominant and is the first thing the eye perceive. Learning from Jo Spencer, a tutor at LCC, was a valuable experience. I was very interested in her website and have used it as a reference throughout my time at LCC. Her website contains posts lots of information and tutorials covering diverse graphic design program such as In Design, Photoshop, Illustrator etc. Jo also taught us how to create a blog and showed us the importance of having a personal blog. A blog is usually a huge database where we can accumulate our thoughts, findings, inspirations, personal ideas or simple deliver our knowledge by observing different topics. http://www.teach.okjostudio.com/. This was also my most interesting discovery, I learnt how to create a portfolio, which I m currently working on and also plan to create my own website for my design work. There are blogs on virtually any topic you can think of from photography, business, design, spirituality, recipes, and personal diaries. Blogging has various applications and consist if different varieties, they can contain text, hypertext, images, links, video, audio and lots of different files. Blog communities are useful as they make it easier to locate people with similar interests creates relationships where you can learn, share ideas with and even do business with individuals with similar interests from around the world. I created my blog using Tumblr; it is free and really easy to use. I love illustration, particularly drawing, so I thought that the best way of using a blog would be to assemble lots of information and files that could help expand my graphic design knowledge and develop my extra skills. In the first term at university we learnt the importance of using grids, typography and images for achieving stunning layouts. Adobe InDesign is a fundamental program that helps to build great printed layouts such as brochures, magazines, books, portfolio and posters. InDesign has always been an important tool in the print industry and knowing how to use it can open several doors. At the end of the term I had to submit a twenty page PDF displaying an entertainment company of my choice and then select a target audience, in my case this was ‘actualisers’. We then had to generate some innovative ideas to help engage our audience. The GDF was a great project, I learnt how to research into a company and this gave me lots of ideas by studying the habits, the behavior and the lifestyle of the selected audience. In the second term I participated in three projects, the one-week project, mapping process and the industry set project. I have to admit that the second period was a little bit confusing but in the end it had revealed to be really useful. I learnt different ways of visualizing design and learnt about other design disciplines such as Art Direction. Art Directing is where I learnt that the work of an Art director is fundamental in any graphic agency, because they must direct the designer by making the right decisions and choosing the way of presenting their products. Art Directors are assumed to provide the concept and designers need to provide ideas. I also learnt about Branding, I initially thought that branding means giving identity to a company by creating a logo, but is not like that it is an association, service or product with a individuality that is formed by the perceptions of the audience. In Image Making I discovered the power of an image carrying a strong message and also saw different ways of creating and editing an image. Interactive design consists of designing functional interactive products. To build an interactive product I needed to consider who is going to be using them and where they are going to be used. Another key issue found when I was researching was to understand the kind of activities people are doing when interacting with the products. Publication design is an area covering everything from magazines, newspapers and books to annual reports, product catalogues, newsletters, journals and is evolving into online portfolios published on the Internet. Service design delivers usability, usefulness, satisfaction, interaction and sociability to produce services that are built throughout the real needs of clients. This process gave me a thorough understanding of various types of design; I chose to pursue Image Making and Interactive Design, as they were the most appealing to me. We are currently on our Major project, which will be the conclusion of our first year. I am very pleased about my first year, I found the tutors insightful and friendly, always ready to help when needed. Sometimes the assignments can drag you down, but at the end it’s completely worth it and a great time for making tons of new friends too.
Tired of reading? relax your self !!!
When we talk about good animation & interaction…
The beautiful illustrations of Mark Weaver.
I amazing the way he layers images, architecture, landscapes and portraits. He uses a great combination of colours even if his style have a retro vibe.
The artist inspire me a lot because seems like his artwork are expressing emotions. Russ Mills is a british graphic artist/illustrator whose work is a mix between traditional media& digital imaging. He paints with bold strokes, uses scanned textures and scribbles and manipulates them with the Computer.
NEVILLE BRODY & TYPOGRAPHY.
Neville Brody has become famous for defining the past two decades with his trend setting original typeface designs. He is recognized as a “cutting edge designer” of the 20th century who has revolutionised the world of typography and graphic design.
You should all check out this video, the Art Direction and Design are from José Simon and the Animation have been curated by KGB Studio.
VCT: GRAPHIC DEBATES.
Is there any conflict of interest between client and designer?
The consideration of conflicts in interest arising between client and designer is a key component of discussing issues in graphic design, because they deal with this question on daily basis. The relationship between the client and designer is very important, because graphic designers by proponing any sort of artwork have to consider the needs, the essence and the identity of a client or a company. If there is any leak of communication between the two parties it can lead to an unsuccessful outcome. The client has a fundamental role to provide additional information that can help designers to create a better message on their final outcome. It’s really important that the client follows up the designer work in other to stay on the same page. Clients may also lead to delay when it comes to making decisions such as: layout, message aimed to the audience, colors etc. In this case is the job of a graphic designer to show case the client the possible varieties to achieve a successful final outcome. In the last century graphic design have developed immensely worldwide and influenced our decision-making process. For example emergency signs or exit signs are designed to indicate danger or directing you to a safe exit in hazardous circumstances. Another common work of a graphic designer in these days is to rebrand companies so it creates a new image in order to attract a dissimilar audience.
My personal position in the debate.
After reading the brief of VCT of the second term, we divided us in four groups and each group had to come-up with a question regarding graphic design and create a debate based on this question. At the beginning, as a group we decided to talk about how the media could influence us by using graphic design. We also tried to look into the history by observing how dictators like Adolf Hitler have used design to create a social movement. It has not been easy to decide which question was more suitable for the debate because our group was formed by seven individuals, but atthe end we finally choose to talk about the conflict “ interest between clients and designers “ as this demonstrates the importance of communication in successful business. My role in this project was to research the link between the designer and client. By exploring on-line it was discovered that for any artwork, designers needs to bare in mind who the target audience is, the message the client/company want to portray and to try to get some creative direction from the client on what designs to use to demonstrate the key message. These debates helped us to focalise and understand different faces of graphic design that were all new to us. After completing the research and writing out our final piece we had to create a layout that would be printed on the LCC newspaper. I have done a couple of layout samples using different kind of illustration and tried to create different options for displaying information, at the end we decided to keep it fresh and simple, just for the easier understanding of the subject.